TEAM

  • Co-Founder, Chief Executive Officer

    Kate Armstrong-Smith is Co-Founder and Chief Executive Officer of Othelia, and is responsible for running the company’s operations in Sydney, Australia.

    Prior to Othelia, Kate was an award-winning creative producer/dramaturg with two decades of experience in cultural strategy and media asset management. Her career spans film, television, theatre and digital media, during which she has pioneered new formats of content storytelling working with international institutions, including the Sydney Festival, National Opera de France, Adelaide Arts Festival, TEDxSydney, Sydney Opera House and the ABC. Her audience development programs won the Ruby Award and earned her a Churchill Fellowship from The Winston Churchill Trust, which led her to devise cultural programs with National Theatre of Britain, Brooklyn Academy of Music (BAM), Gare des Mines Paris, St. Ann's Warehouse and LACMA. 

    Kate holds an MBA in Screen Business from the Australian Film, Television and Radio School (AFTRS), where she developed her thesis on the protection and valuation of cultural IP.

  • Co-Founder, Chief Growth Officer

    Alexandra Hooven is Co-Founder and Chief Growth Officer of Othelia. She is responsible for running the company’s Los Angeles headquarters and overseeing Othelia’s product rollout to the creative community in the U.S. and abroad. 

    Alexandra is an entrepreneur and cultural strategist with over a decade of experience at the intersection of technology, entertainment and community engagement. Throughout her career, she has been at the forefront of bridging culture, content and technology, leveraging her expertise in product development, creative strategy and trend analysis to deliver innovative solutions that resonate with both creators and audiences.

    Prior to Othelia, Alexandra served as Director of Product Strategy at Blockchain Creative Labs (BCL), the R&D division of Fox Corporation. While there, she led the development of Tubi's Stubios platform and oversaw product strategy for Fox’s Verify tool, a blockchain protocol for AI usage rights and content authentication. Additionally, Alexandra spearheaded BCL’s partnerships with leading AI content creation technology companies, driving innovation and positioning Fox as an early adopter of transformative technologies.

    Before that, Alexandra worked with Rally, a web3 platform that enabled artists to launch their own social tokens and build digital economies. There, she served as the primary liaison for global talent agencies, record labels and cultural entities, and orchestrated the launch of several creator-led token economies, fostering strategic partnerships and driving Rally’s platform growth.

    Alexandra was also the inaugural hire at United Talent Agency's Culture & Entertainment division, for which she spearheaded UTA’s program development and forged media and talent partnerships between the agency and industry giants such as Google, Lyft and LinkedIn, among others.

  • Co-Founder, Chief Technology Officer

    Joe Couch is Co-Founder and Chief Technology Officer of Othelia. Based in Sydney, Australia, he supervises all product development for Othelia.

    Joe is a trailblazer in narrative complexity, redefining long-form storytelling and innovative storyworld design. He has advised top studios and production companies on their development challenges and collaborated with new media and gaming companies on interactive narratives, presenting his groundbreaking insights at prestigious venues like the Sydney Opera House.

    With experience in global management consulting, Joe has helped blue-chip companies navigate the transition to Digital 2.0. As a virtual reality engineer, he developed the calibration algorithm for the world’s largest panoramic VR camera at the time. Joe began his career as one of the youngest directors at the Sydney Theatre Company and Belvoir St. Theatre, where he brought fresh, personal interpretations to classic plays.

  • Co-Founder, Executive Chairman

    Emmy Award-winning producer and entrepreneur Scott Greenberg is Co-Founder and Executive Chairman of Othelia. A strategic investor and advisor to the company, Scott oversees all corporate strategy and industry partnerships for Othelia.

    Scott most recently was Co-Founder and CEO of the Emmy-winning animation studio Bento Box Entertainment, which was acquired by Fox Entertainment in 2019. There, he oversaw all business and operational facets of the company that produces such programs as “Bob’s Burgers” and Dan Harmon’s “Krapopolis” for Fox, Prime Video’s hit musical comedy “Hazbin Hotel,” “Paradise PD” for Netflix and Apple TV’s “Central Park,” among others. Scott also co-founded and served as CEO of Blockchain Creative Labs (BCL), which marked Fox Corporation’s entrance into the next-gen space. Moreover, he spearheaded Bento Box’s international expansion by partnering with Melbourne-based Princess Pictures to launch Princess Bento Studio, which produces animated content out of Australia; and crafting a multi-year production services agreement with Dublin-based Boulder Media involving animated series housed under the Bento Box banner.

    Before launching Bento Box in 2009, Scott was President and Chief Operating Officer of Film Roman and Executive Vice President of Production at Starz Media. In these roles, he oversaw the day-to-day operations of Film Roman, including its content development, production services, original production, distribution and brand management. Under Scott’s aegis, Film Roman produced "The Simpsons," "The Simpsons Movie" and "King of the Hill" for Fox; "The Goode Family" for ABC; "Super Hero Squad," "The Avengers" and "X-Men Evolution" for Marvel Entertainment, "Wow! Wow! Wubbzy!" for Nick Jr., and numerous other projects.

    Scott is a member of The Producers Guild of America, The Television Academy and Young Presidents’ Organization. He began his career as a lawyer, and was a member of the New York and New Jersey bar associations.